Why You Should Consider The Power of VIDEO in your business
2nd January 2023
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We’re living in an age of videos. Dare I say a lazy age?

People haven’t got the time or can’t be bothered to read loads and loads of long copy any more.

They just want to sit back and watch.

With YouTube now being the second largest search engine in the world, just after Google, the age of the video is most definitely here and here to stay. But it seems many business owners are still missing out of this most effective marketing method.

And if you’re not using video in your marketing – then maybe this will make you think about the difference it could make to your business:-

(Stats supplied by Hubspot)

•    62% of Consumers Say Watching Videos Makes Them Feel More Confident in Buying
This figure is increasing every year. Prospects like to see who they are buying from, what they are buying and what other people think of the service.

•    There is 88% More Time Spent on websites WITH Video than Without
We'd much prefer to watch and carry on instead of reading loads of boring sales copy.

•    1 Billion Visitors Visit YouTube Every Month
YouTube is now the second largest search engine in the world after Google, and who owns YouTube?

Yep Google.

So when you search anything on Google, it will also search YouTube.

•    59% of Company Executives Say they Prefer Video to Text
Hey, company executives are human too (so I hear!) so they would follow the same behaviours of consumers. That’s why the numbers are around 60% for both.

They are even busier than the average consumer, so time is critical, hence the consistent sway towards watching videos.

•     Landing Pages With Video Have up to 800% Higher Conversions!
Sometimes the long sales page still works, but videos have a much higher conversion rate for landing pages and squeeze pages.
You can get your message over in a far better way.

•    Videos are 53 x More Likely to Appear on the Front Page of Google
This is only if they are relevant and tagged correctly. You can also manually enter your subtitles or closed captions into YouTube for your video, which will help with SEO.

The above Hubspot stats show you how powerful and impactful video is to those businesses who use it

And the good news for those that can’t bear the thought of being in front of a camera (!), there’s plenty of other options you can use to still get the video put together such as Animated, stop-motion, voice over and more.

And with the quality of mobile devices these days, you don't have to hire or purchase fancy equipment - you can easily do this yourself with very little to no cost.

If you'd like some advice or any help with your marketing, just give us a call at the bestof Market Harborough (we've been helping small - medium businesses with their marketing since 2005) and we can help you get some video ideas together to help you grow your business.

Simon Perry
The Bestof Market Harborough

07944 167840

About the Author

Simon P

Member since: 20th June 2014

Simon Perry - working 'tirelessly'! with thebestof team to drive our 'Buy Local' campaigns and support our very best independent local businesses.

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