Most business owners will be aware of what a blog is, some may even have one, but often blogging gets pushed down the “to do” list. You may also question whether you need a business blog at all; what will it do for your company, what are the key benefits of blogging for business? Jane Woodyer, business blogger and content writer, explains what small businesses have to gain from blogging, and how increasing the quantity, and quality, of your posts can drive traffic to your website and generate leads.
A blog attached to your company website creates numerous inroads to your site through the posts you create. Would your business site benefit from a blog? Here are six reasons to write a business blog:
Organic SEO: search engines look for fresh relevant content. If your business has an online presence and you want to attract new visitors to your site through online searches, a business blog is an excellent tool for rising up search engine results. Blog about the subjects your potential clients are searching for, and optimise your posts with these keywords or phrases.
Drive traffic to your website: research from Hubspot* shows that companies that blog 15+ times per month get 5x more traffic than companies who don’t blog at all. And it’s small businesses that see the biggest gains when they increase the amount of posts.
Add value for your customers: do you pride yourself on the service you offer, are you the kind of business that goes that extra mile for your clients? Use a blog to reflect this by sharing your company culture and useful information with your existing customer base; and make your business stand out from others when potential clients search your website.
Generate leads: blog posts are hooks to get visitors to your website. Hubspot’s research found that B2B companies that blogged just 1-2 times a month; generate 70% more leads than companies that don’t blog at all.
Establish yourself as an authority in your industry: share your professional opinion, new developments and industry news. Regular blog posts build a body of content that shares your expertise with a wider audience.
Reach new markets: use your blog to tap into new markets that would take significant resources to break into using outbound marketing. By producing targeted blogs, and supporting them with your other social media, it’s relatively easy to get your website in front of a new online audience.
It takes commitment to keep a blog up-to-date, relevant and interesting, but as a form of inbound marketing it’s a cost effective promotional tool. For more information and tips visit Jane’s website at ilove2blog4you.com
