Ever wondered what Blogs are all about and why they are so important?

28th October 2013

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Blogging Matters

In today's society, searching for a business or professional, more often than not involves a search online. Therefore, it is imperative for businesses to have a powerful online presence to be able to stand out from their competitors. So when someone searches the internet, every business wants to rank close to the top of the list. This can be achieved with effective search engine optimization.

Previously companies like Google put an emphasis on 'keywords'. These are words that you use to market your business. However, technology has evolved and search engines are now using advanced formulas to record how frequently you post and update your website.

Blog articles are a great way to add unique, relevant content to your website on a regular basis. Blogs are powerful, as they are one of the most effective ways to increase your search engine rankings.

Creating a blog is easy.

So if you want to keep your business 'out there', have a genuine interest in the local community or a pastime you want to share – blog about it. 'Explore Farnham this Halloween – If you Dare!' this blog is a great example of what's happening locally and links nicely to some of our bestof Farnham business members.

If you are an expert in your field, share your knowledge and if you are a company with new products, services or maybe a delicious new menu, then shout about it. Crux Fitness have provided some great tips about 'How to get fit and look great for the Christmas party'. Blogs really can lead to new customers and business. Thebestof Farnham is the perfect platform to share these blogs.

Need some inspiration? Read some of thebestof Farnham blog articles, check out the varied content, the possibilities for blogs are endless. You don't have to be an expert at creative writing and a blog article doesn't have to be an A4 essay - it's a lot easier than you think!

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