Will you be painting your thumb nail red?
11th May 2016
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My Red Thumb is a multi-agency road safety campaign designed to raise the awareness of the risks of distractions, prompting everyone not to use their phone whilst driving by painting their thumb nail red. So every time they catch sight of their red thumb they are reminded of the message.



So how can you get involved?

The answer to that is simple. Paint your thumb nail red on Thursday May 12 to show your support and help us to spread the My Red Thumb message - Don't use your mobile phone when driving.


Take a thumb selfie and post to @DSFireUpdates using the hashtag #MyRedThumb.


Laura Pratt, SM Community Safety Education & Road Safety - Devon & Somerset Fire & Rescue Service said: “This year we will be trying to get as many people as possible to spread the message about the dangers of using a mobile phone whilst driving.


“We also have silicone thumb rings to promote the message and act as a visual reminder of not to use a mobile phone whilst driving and to challenge drivers who do.”


Is this you?

You might be thinking, "Really? Why would anyone ever try and use their phone whilst driving it’s such a dangerous thing to do!"… if this is you, great, but help to encourage others to think like you by pledging your support and painting your thumb red. When people ask you about your single digit paint job tell them all about the campaign and encourage them to do the same.

...or is this you?


Alternatively, if you are thinking, "Actually, yes that is me. I do use my phone when I am driving - but not very often - and if I do I am really careful"- then this campaign really is for you. If you need some convincing that using your phone whilst being ‘in control’ of a tonne of metal is not a good thing to do.


Did you know?

  • are four times more likely to crash injuring or killing themselves and/or other people
  • are much less aware of what's happening on the road around them
  • fail to see road signs
  • fail to maintain proper lane position and steady speed
  • are more likely to 'tailgate' the vehicle in front
  • react more slowly and take longer to brake
  • are more likely to enter unsafe gaps in traffic
  • feel more stressed and frustrated

You can join in with My Red Thumb Day on Thursday May 12 by tweeting @DSFireUpdates  and using the hashtag #MyRedThumb.

For more information on the My Red Thumb campaign visit www.myredthumb.com

About the Author

Dave B

Member since: 10th July 2012

Hi, I am Dave, I run thebestof Exeter along with my colleagues. If you want to promote your business or event, get in touch with us on 01392 349 130.

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