You may have seen some QR codes around and wondered what on Earth they are. Here's a quick introduction.
QR (Quick Response) codes are the next step on from bar codes. They store data in 2 dimensions, not just one, so you can put a lot more information in the small space. Originating in Japan, they were first used to label parts in the automotive industry but have since been picked up by the US and are now starting to take off here.
QR codes data storage is read by scanning with a camera and then using decoder software, which is downloaded on smart phones. In one click you can provide your audience with business card information, take them to your website with or without audio, increase e-commerce sales, build your email subscriber list or even by getting your business telephone to ring - and much more. Try it out by testing your smart phone use on the examples here.
In order to create your own QR code, you can use a QR code generator. There are many available, but here is one to try: http://qrcode.kaywa.com.
For more information about how QR codes could help your business, please feel free to contact thebestof Exeter team on 01392 248 263.
