If you have any understanding at all of online media you will have heard about QR codes. In short they can make your printed material “clickable” by any mobile device. While this is great news most agencies are now struggling to work out how to use them in the marketing mix.
This is where Scan and Go comes in. “We have been fine tuning our offering for over six months waiting for this time,” said MD John Reynolds. “We approached this from the end users point of view," said Reynolds. "What agencies need to realise is that the mobile end user is a savvy consumer. To scan a QR code and be taken to a website that is not mobile enabled is not a smart move.”
Scan and Go is a breath of fresh air in the marketing mix. Agencies can be more creative for their clients by offering the end user video, audio streams and downloads. Competitions, surveys and a host of other fun ideas are all built in to engage with the end user all in a branded mobile enabled web site.
“All campaigns are completely traceable so if the campaign is not working as well as you planned you can change it in minutes with our unique 'Customer Hub'. Agencies can also re-purpose the codes they have in the wild and change the campaign at anytime. With a little thought one code could last a lifetime with never ending content changes. Plus there are many other advantages for using Scan and Go not least of which is a very green solution,” said Reynolds.
So if you are looking to impress your clients and get them involved in the mobile web in a smart and clever way without all the techie stuff you know who to call.
John Reynolds is a member of thebestofexeter, view his feature here
