Lightfoot partners with Allianz Insurance PLC to reward better fleet drivers
8th February 2017
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Exeter-based Lightfoot® is partnering with Allianz Insurance Plc to launch a new programme to encourage and reward better driving among UK fleets. 

Starting this month ‘Lightfoot Fleet Driver of the Week’ will give fleet drivers using Lightfoot the chance to win a series of great prizes.  Sponsored by Allianz Insurance Plc, prizes will range from weekend breaks to spa and supercar days.  All drivers have to do to be eligible for the weekly prize draws is achieve their weekly KPIs with Lightfoot, encouraging a higher level of driver efficiency. 

The launch of ‘Lightfoot Fleet Driver of the Week’ is the latest innovation from Lightfoot, which continues to disrupt the telematics sector with new technology and solutions that improve driver and fleet efficiency. 

Official risk management technology partner for Allianz Insurance Plc, the UK’s second largest fleet insurer, Lightfoot helps thousands of fleet drivers reduce accidents, fuel consumption, CO2 emissions and engine wear and tear.  

Now, for the first time ever, better fleet drivers are to be directly recognised and rewarded. Additional categories and rewards will be introduced over time, extending the gamification credentials of Lightfoot, whose fleet customers already compete for best-driving status in Lightfoot’s national weekly leagues.
Mark Roberts, MD of Lightfoot, explained: “Lightfoot helps fleets save up to 20% on fuel and emissions while cutting accidents by as much as 60%. This is all thanks to the hard work of their drivers.  Now we want to recognise and reward those doing their job brilliantly. We see Lightfoot as the ‘driver champion’ and our belief is that great driving deserves to be rewarded.  That’s why we are proud to be partnering with Allianz Insurance Plc to launch ‘Lightfoot Fleet Driver of the Week’.”
Jonathan Dye, head of motor insurance at Allianz Insurance Plc, said: “Since partnering with Lightfoot in 2015, we have seen at first hand that their technology has a positive effect in reducing fleet customer claims. Allianz is delighted to support Lightfoot’s new initiative, which demonstrates our commitment to using new technologies to help our customers improve driver safety and efficiency.”
Lightfoot customer and South West Water iOps Project Manager Anthony Hooper added: “We’ve been using Lightfoot since 2014 with very positive outcomes across our fleet and we welcome Lightfoot’s move to introduce prizes and incentives to further encourage better driving - especially after seeing how successfully they have used a similar approach with private motorists.”
Fleet, company car and grey fleet managers interested in learning more should visit the Lightfoot website ( or call for more information on 01392 340 419.

 Lightfoot® has been developed by award-winning low emission vehicle specialist Ashwoods Automotive Ltd – a dynamic and visionary UK-based cleantech engineering company founded in 2009. Ashwoods’ products enable vehicles to operate more efficiently, meaning costs are cut, resources are used more sparingly and harmful emissions are reduced without any impact on performance.Lightfoot is a unique, real-time verbal coaching technology that helps drivers understand exactly how they need to drive their vehicles to be both safe and efficient. 

Lightfoot connects to the vehicle’s engine and uses Formula 1 style analytics to identify the specific vehicle’s efficiency ‘sweet spot’. It gives the driver both visual and verbal alerts to gently nudge them back into a safer, more efficient driving style as quickly as possible. If (and only if) these initial alerts are ignored, the driver receives a ‘penalty’, which is then visible to management through the reporting system. 

Because the system works in-cab, in real-time, all the time, the driver quickly learns and sustains more efficient – and safer – driving habits much more successfully than with traditional approaches that rely on retrospective data analysis and additional management input. 

Lightfoot has an unrivalled track record in helping businesses reduce fuel bills by up to 20%, cut CO2 emissions by up to 20% and reduce at-fault accident rates by up to 60%.  Its clients include South West Water, Alliance Healthcare, Dyno-Rod, various councils across the UK and many others. 

Lightfoot is designed, developed and manufactured in the UK with a full UK based customer support team to ensure the highest possible customer support and service.


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Colin S

Member since: 27th February 2014

Hi, I am Colin Slade, I am the New Business Manager here at thebestof Exeter and I handle lots of the PR and News stories for our clients

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