Exeter, UK – March 30, 2015 – Krowdthink Ltd, the social networking service company taking social local, today launches The Krowd^® on both iOS and Android mobile platforms.

The Krowd automatically connects people locally using  ‘no location tracking’ Wi-Fi based co-location technology. It is a service that is designed to enhance real-life connectivity, helping users discover people in their vicinity with common interests and bring them together, either for event networking or for local community building, whether at conferences, events, stadiums, in the office, on a train or on college campuses.

The Krowd enables users to decide who they are, based on where they are, by controlling which aspects of their persona to present to the local crowd; work, social, sports, entertainment, family etc. As an introduction tool the digital capabilities mirror real-life caution about how much to expose to those nearby in order to facilitate an introduction – from as simple as persona based search term tags, to as complex as a mini-blog (Klog) of thoughts interests and images you wish to present to those nearby to engage their interest.

The Krowd makes creating networking opportunity easy. Event organizers no longer need to create an app per event or publish printed lists for attendees at smaller events or conferences. Neither does the app put the organizers attendee list at risk of competitor access. The Krowd enhances the likelihood that event attendees can discover others with similar interests. It also provides a location-based forum for discussion about what’s happening right here right now.

Krowdthink believes the most important online connections are local ones, because they are the people we can forge real lasting relations with, through our common interests – whether they commute on the same train or support the same football club, or study the same subjects or share leisure time activities. So we ensure that those real-life connections are flagged to the users when they move to new places, ensuring we always know when our friends are nearby, no matter how large the event or place.

But to engage openly and digitally in real-life local situations, users must consider their service provider to be trustworthy.  Trust is earned over time – but it starts by being open and transparent about how we operate, what user data we obtain and precisely how it is used and protected. Ultimately it’s not about privacy or even security.  These are just gating conditions for trust.  What is really needed is a committed belief in empowering the user with control in their environment and how their data is shared. This ultimately means the ability to withdraw completely should the platform no longer meet their trust or privacy standards, whatever they may be.  Hence in The Krowd users can delete any single element of their profile, no matter how many times it was shared, or they can delete their complete account sure in the understanding that delete really means delete.

Krowdthink also believes that rather than profiling users to determine how to enhance the product (and thus putting their online activities and thus their personal profile at risk to hackers), we simply ask them.  All Krowd users can post their feature requests on our www.krowdnet.com forum and can vote on the issues others suggest.

The Krowdthink Trust Pyramid defines the relationship between the operating culture of Krowdthink and The Krowd app.