Aviva Premiership champions Exeter Chiefs will have a stunning new look to take them into the new 2017/18 season following today’s official kit launch at Exeter Cathedral.
Following on from the club’s title triumph at Twickenham in May, the Chiefs have again teamed up with official kit suppliers Samurai Sportswear to reveal the brand-new home and European shirts for the upcoming campaign.
Entering into an eighth season of partnership with Samurai, the Chiefs worked closely with the Norfolk-based company on producing something spectacular to take into their fixtures both in the Aviva Premiership and European Champions Cup.
Outlining the new playing kits, the Samurai designers state that the home shirt has been stripped back to the raw basics with a classic black shirt, while the new pink European shirt has been inspired by a spiritual and tribal theme design, which exhibits Exeter’s ability as champions.
The Chiefs will once again benefit from wearing Samurai’s ICONIX test match jersey constructed with an exclusive Kohino 4DX fabric, which will accompany a full range of match kit made from a functional range of PerformeX fabrics, designed to ensure that the garments perform better and last longer.
Exeter Chiefs Chairman and Chief Executive, Tony Rowe OBE, said: “As a club we are delighted to be continuing our excellent partnership with Samurai Sportswear heading into the new 2017/18 season. Since our promotion into the Premiership back in 2010, Samurai have been with us every step of the way, ensuring our team and our supporters not only look good, but deliver fully on and off the field.
“Samurai are committed to partnering with us not only at home, but also further afield as we look build the Chiefs brand far and wide around the world. They not only understand our brand and our heritage, but have produced playing kits that not only incorporate those values, but ensure our team and our supporters look good when sporting our colours.”
Samurai Sportswear Sales Director, Mike Pells, added: “As one of our key partners we have been working extensively alongside Exeter Chiefs to design and manufacture their on and off field team-wear for the season ahead with our in-house design team and at our own factory.
“We are delighted with the results and proud to be working in partnership with the reigning Premiership champions to ensure they take the field with the full support of the Samurai family through the season ahead.”
The new Exeter Chiefs playing kits were officially unveiled this lunchtime with a special launch in the City Centre. All new playing kits are now available to purchase through the Trading Post, which is open Monday to Friday from 9:30am to 4:30pm.
Photo credit: Exeter Rugby Club/Pinnacle Photo Agency