thebestof Eastbourne

Better Marketing Starts With What You Already Have

Good businesses create reasons to talk about them every day.

A brilliant customer review. A successful project. A new service. An anniversary. Something you’ve learned. A question customers keep asking. A new member of the team. Something you’ve done for the local community.

These are all opportunities to raise your profile.

Tell us what’s happening and we’ll help you make more of it. We can turn your knowledge into useful content, celebrate your achievements, strengthen what you publish and spot opportunities you may not have realised were worth talking about.

You concentrate on being brilliant at what you do. We’ll help more people know about it.

Make Your Reputation Work Harder

Great reviews are hard earned. Once you’ve got them, they should be doing more than sitting on different websites waiting to be found.

thebestof Eastbourne helps bring your customer feedback together, giving people one place to see why others recommend you and helping you build a visible reputation over time.

Members who regularly invite their customers to leave reviews build an increasingly powerful record of their reputation. We can celebrate great feedback, recognise milestones and give people more reasons to notice, remember and trust you.

Every recommendation adds another reason to choose you.

You Bring the Expertise. We Bring the Digital Know-How.

You know your customers and the questions people ask before deciding whether to buy.

We know how to make more of that knowledge online.

Give us an article and we can help make it work harder. Give us an idea and we can help develop it. When something interesting happens, tell us and we’ll look for ways to make more of it.

You don’t need to understand SEO, figure out why one article appears in Google and another doesn’t, or learn every new marketing platform that comes along.

We’ll keep investing in thebestof Eastbourne, growing our audience, improving the platform and finding better ways to connect local people with great local businesses.

When we find something that works for you, we can build on it.

More Ways to Be Seen

Most businesses simply want more of the right people to know they exist.

Being part of thebestof Eastbourne creates different ways for you to be found and remembered through our Business Guide, search engines, customer reviews, useful content, newsletters, social media, local events and ongoing campaigns encouraging people to support local.

Much of what we build together can continue working long after it was first created. Reviews accumulate. Useful articles can continue being found. Your digital footprint grows stronger and potential customers have more opportunities to encounter you.

It’s marketing that can build momentum rather than continually starting again.

The Company You Keep Matters

We’re not trying to build the biggest directory in Eastbourne.

We deliberately limit the number of businesses represented within our categories. Local people still get a genuine choice, while our members become part of a smaller collection of businesses we’re happy to champion.

Being part of thebestof Eastbourne connects you with other local owners, creating relationships that can lead to recommendations, introductions, collaborations and opportunities.

Networking isn’t a requirement of membership. Members who attend our Business Boost events often find they build useful connections faster, simply because people buy from people. Meeting regularly gives others the chance to know you, understand what you do and recognise opportunities to recommend you.

Get Even More From Your Membership

There’s no homework attached to being a member. Everything we create is designed to give you more opportunities to be seen.

Members who make greater use of those opportunities often give us more to work with and more reasons to champion them.

• A well-timed special offer can give people a reason to act.
• A useful article can answer the question your next customer is already asking.
• An interesting event can introduce you to a new audience.
• Regular customer reviews can build an increasingly powerful reputation.

Members can also share their thebestof articles, offers and events directly into our local Facebook groups, putting themselves in front of thousands of people already interested in what’s happening locally. As people interact, members can create new relationships and opportunities to grow their own social media audience.

You don’t have to use every opportunity. Members who actively use more of what’s available often see their visibility, reputation and connections build faster.

Membership That Fits Your Business

Not every business needs the same level of involvement from us.

Core Membership gives good local businesses access to thebestof Eastbourne platform and the opportunities we’re continually building around it.

Business Essentials is for those wanting to develop a stronger presence and make more regular use of those opportunities.

Silver, Gold and Platinum Marketing Partnerships are for members who want more personal involvement from me, helping them identify opportunities and make greater use of what thebestof can do for them.

Membership gives your business a place in thebestof Eastbourne.
Marketing Partnership puts me in your corner.

Are You Right for thebestof?

We’re looking for good local businesses that care about their customers, value their reputation and want more people to understand why they’re worth choosing.

You don’t need to become brilliant at marketing.

Keep investing in your knowledge, your customers and what you do best. We’ll keep investing in the platform, audience and local relationships around you.

Then we’ll help make more of the good things you’re already doing.

If you’d like to see what thebestof Eastbourne could do for you, let’s have a conversation.