We were delighted to see the first billboard (see image below) in our campaign unveiled today in a high profile position on Sealand Road. The billboard has been created in collaboration with BiG Storage and features Andrew Donaldson, Founder and Partner, formally recognised as one of the leading business individuals in Cheshire.
The billboard’s prominent position will increase the brand awareness and profile of thebestofchester, and we’re proud to be associated with the BiG Storage brand, Chester and Cheshire’s leading domestic and commercial self storage provider, providing 3,000 rooms, lock ups, business units, workshops and offices across Chester and Cheshire.
Andrew Donaldson commented on the collaboration:
“thebestofchester has made a significant contribution in building our profile within Chester’s Business Community and enhancing our business relationships. I’m proud to be a member because of the high quality of my fellow members and the professional, focused and results orientated approach executed by Paul and Steve. I’m delighted to be supporting thebestofchester business community with this collaboration.”
The billboard is part of an integrated campaign that will reach businesses, residents, commuters and tourists in Chester through placement on every Park and Ride Bus, Handbooks & Magazines in Huntington, Vicars Cross and Upton and Cheshire Jets Basketball Team programmes. During February we will also appear on five prominent positions on Overleigh roundabout.
Look out for more advertising throughout the year
During the spring and summer our campaign will extend to Race Cards, Exhibition material and Outdoor Advertising at high profile events including The Food & Drink Festival which attracted over 20,000 visitors in 2009 and the Chester Polo Event, where 8,000+ visitors are expected.
Thank you for your proactive support of the campaign. We are confident the campaign will deliver more customers to our members through the website and word of mouth, and will benefit us all.
