How to master Twitter in 5 minutes a day!
17th January 2014
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A lot of people who are new to Twitter think that they need to read every single tweet on their home page. This would, of course, take up your whole life, especially once you start following lots of people!

So how, as a busy business owner, can you use Twitter wisely to raise their profile?

Once you have mastered the basics, and done some preparation in advance - your general Twitter maintenance should only take around 5 minutes a day.

There is also a certain amount of work to be done at the outset in preparing your strategy and content. You will want to spend time putting some of your more important Twitter friends into lists, you may want to spend time learning and setting up some of the tools that I’ve mentioned previously, such as Hootsuite, Tweetdeck or Sprout Social. Then there will be the time in creating some “evergreen” content – ie content that is created by you that can be used time and time again.

These are big jobs – but they only need to be done once.

Once these are out of the way, this is how you maintain a twitter profile in 5 minutes a day:

Your 5-minute a day Twitter checklist will include:-

  • Reply to any mentions
  • Check new followers
  • Check for any direct messages
  • Scan your Hootsuite columns or run Twitter searches and follow any relevant people
  • Scan the tweets of people who are in your lists and re-tweet/ join in the conversation.
  • Check that you have plenty of scheduled tweets lined up
  • Check if there is anything trending on Twitter

Obviously, there will be times when you will spend longer chatting to people, developing relationships, but in between times, this allows you to maintain a presence whilst still being out and about, dealing with emails, and all the other things that take up your day.

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