"We provide great customer service".... "Our product/service is of excellent quality"..."We have been established for over X Years"... "We always put our customers first"...
I have some bad news... These are NOT Unique Selling Propositions (USPs) and guess what they are also not Unique Marketing Propositions (UMPs) neither.
Mortgage applications were up 30 per cent in the first quarter of Hinckley & Rugby Building Society’s new year. Applications totalled £29.4 million in the three months to the end of February 2015.
Hinckley & Rugby Building Society is marking its 150th anniversary in 2015 with a one year bond for existing customers that pays three per cent gross interest.
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