Lidl UK has confirmed that its new store on Plough Lane in Wimbledon, London, will open its doors for the first time to customers at 8:00am on Thursday 11thAugust, with FA Legend Peter Shilton in attendance to cut the ribbon to the brand new supermarket.
As well as offering customers the chance to sample some of its award-winning products, Lidl has teamed up with football legend Peter Shilton as part of their ongoing partnership with The FA as Lead Partner of FA Skills, the grassroots programme for children between ages 5 – 11 years old. To celebrate the grand opening, the supermarket is inviting local families to meet the star and take part in the ‘Football Trolley Chip Challenge’, all under the guidance of the ex-England keeper, with prizes being handed out to those that take part. The challenge will take place straight after the store opening and ribbon cutting, with Peter helping the public to finesse their footballing skills until 9:15am. With limited spaces, families are encouraged to arrive early for a chance to play and win.
Following the exciting launch, for the first week of trading customers will be able to enjoy 50% off selected fruit & vegetables including Oaklands Baby Potatoes for 44p (1kg, was 89p), Mango for 42p (each, was 85p) and Sweet Potatoes for 47p (per kilo, was 95p).
The new supermarket, which marks a multi-million pound investment in Wimbledon forms part of the company’s ongoing expansion plans in the UK which will see its existing store portfolio of 630 stores increase to up to 1,500. The 1,631m² store has created 40 new jobs and boasts state of the art facilities including an in-store bakery, customer toilets, baby changing facilities and ample parking.
Lidl UK’s Regional Head of Property, Chris Young-Wootton, commented: “We would like to thank all those who have played a part in bringing this new Lidl store to Wimbledon and we appreciate the support of Legend Peter Shilton. It is wonderful for us to be able to create more jobs and investment opportunities in the area and we can’t wait to start serving our multi-award winning products to the local community.”
Lidl, which was named ‘Best Supermarket 2016’ at the Good Housekeeping Food Awards, has experienced continued growth over the years, as consumers flock to the shop to discover products – two thirds of which are British - ranging from quality British fruit and vegetables, to premium wines from its much coveted Wine Cellar collections. Over 6 million British shoppers are now flocking to Lidl each week, half a million more a week than in 2015. Lidl’s success shows no signs of slowing, as the latest Kantar Worldpanel results outline its continued growth of 12.5% and market share high of 4.5%.
The new Wimbledon store will open at 8:00am with a ribbon cutting from Peter Shilton. From 8:15 – 9:15am families will then be invited to meet Peter and participate in the skills based football challenge, with prizes given out on the day.
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