Search Engine Optimisation in Telford by Ascendancy Internet Marketing
22nd January 2015
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In general, the higher up the ranking / earlier in the listings that a website / web page appears on the search results page, and the more frequently a site appears in the search results list, the more clicks (visitors) it will likely get from the person searching.

Search Engine Optimisation can target many different kinds of search results – these can include image search, geographic search, news search, etc.

As an integral part of your Internet marketing approach and strategy, SEO seeks to understand and assume how search engines work, what people will most likely search for, including the actual search terms or keywords typed into their pc’s and which search engines are preferred by their target audience.

Optimising a website or web page will involve carefully written content including the relevant ‘keywords’ (words that will be used in the search or are directly related to the subject), along with HTML / associated coding.

The objectives are to both increase the websites relevance to specific keywords and to ensure there are no technical barriers preventing the indexing activities (how they read and remember a webpage) of search engines.

There are hugely complex rules and complicated terminology that generally mean only those with strong coding expertise and a detailed understanding of SEO and the requirements of the search engines, are able to perform at a high level in this field.

Equally, and unfortunately, there are many scammers who will seek to baffle an innocent client for short term gain with little chance of any success.

Ascendancy is Shropshire’s leading specialist search engine marketing agency. We’ve been working with clients for over 10 years on successful SEO campaigns.

You may have heard stories of recent changes to Google’s algorithm having a negative impact on businesses’ rankings – maybe one of the horror stories has actually affected you. However, as an ethical agency, we’ve always used tactics that are OK with Google, so none of these changes have affected our clients.

We see search engine optimisation as a means of helping search engines to understand how to rank your website appropriately – not as a ‘dark art’ as it is often called; quite the opposite. We’re open and transparent with our clients about what we’re doing and keep them fully informed of the results.

Increasingly, search engine optimisation is intertwined with disciplines which historically have been seen as being separate – PR, for example, and social media. As a result, our search engine optimisation campaigns are no longer confined to on-site content and off-site link building, but where appropriate we will be working with you on other aspects of your marketing too.

Each campaign is individually tailored to the client and their needs. There are no ‘packages’ at Ascendancy.

By using our services you can tap into our knowledge and experience in order to grow your online business. Give us a call and let’s discuss how we could work together.

For more information on Search Engine Optimisation, call us now on 01952 462845 or email

About the Author

Mark Luckman

Member since: 10th July 2012

I champion the best businesses in Telford and Wrekin, businesses recommended by you. If you run a local business or know a really great local business that you think deserves to be known by more local...

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