WAA Chosen has launched a Virtual Round Table series, examining the effects of COVID-19 and what can be done to overcome the challenges.
The first is from Stir, the agency’s specialist food & drink sector and industry leads from Kellogg, Britvic, Marstons and Diageo Bar Academy.
Full story and link to complete Round Table here. I’ve also attached supporting images of Dan Clifford – Managing Director (WAA Chosen), and Matt Guest (Diageo Bar Academy Lead (WAA Chosen).
WAA Chosen launches Virtual Round Table Series
One of the Midlands’ largest independent marketing agencies WAA Chosen has launched The Virtual Round Table – a series of discussions featuring clients and key players within the agency’s specialist sectors.
WAA Chosen, based in Sutton Coldfield, has specialist hubs in food & drink, automotive and building and construction - working with the likes of Britvic, VW Group and Jewson.
The series begins with the agency’s specialist Food & Drink hub Stir, and a panel of industry leads from this sector.
The discussion, hosted by WAA Chosen’s Managing Director Dan Clifford, examines the effects of COVID-19 and what can be done to overcome the challenges.
AROUND THE TABLE:
Adam Russell – Britvic, Director of Sales
Dewi Williams – Kellogg, Director of Sales
Mark Carter – Marston’s, Head of Category Management
Matt Guest – WAA Chosen, Diageo Bar Academy Lead
The session kicks-off with what the start of 2020 looked like for these brands, based on various trends and consumer insights. Before moving on to strategies for how brands might ‘re-emerge’ from the vastly changed landscape, the panel debate whether these trends and insights still have any relevance.
Will there be a boom in food and leisure spending when the shackles come off? Will brands need to tread carefully as they make their way out of the uncertainty? What might new strategies look like as we move past the immediate impact and into 2021? And what will be the lasting implications across the sector as a whole?
