While many salon systems focus primarily on appointment scheduling, Star IT Euro says today's businesses require a broader digital ecosystem to compete in an increasingly online marketplace.
digiBeauty has been developed as a business growth platform that combines online booking with website creation, customer relationship management (CRM), search engine optimisation (SEO), digital marketing support, eCommerce capabilities and AI powered business tools.
The company believes that many salon owners are now looking for integrated platforms that help them attract new clients, strengthen their online presence and manage long-term business growth rather than simply handling appointments.
Reza Pazhoheshnia, founder of Star IT Euro, said: “The needs of salon businesses have changed significantly over the past few years. Booking remains important, but it is only one part of running a successful business.
“Salon owners need more than booking software. They need a platform that helps them attract customers, strengthen their online presence, and grow their business.
“That is the vision behind digiBeauty, to provide beauty businesses with a complete digital platform that supports growth, marketing, customer engagement, and long-term success.”
