Rob Bayliss brings extensive financial and commercial expertise gained through his role as chief financial officer at Stoford Developments, a leading national property developer based in Birmingham.

He will also take on the role of chair of the organisation’s Finance, Audit & Risk Committee.

A chartered accountant, Rob qualified in London in 2005 through an audit training contract before moving into corporate restructuring. Since 2011, he has worked in privately owned property development across the Midlands.

Alongside leading the finance function at Stoford Developments, Rob has significant experience in contractual negotiation and project delivery, making him well placed to support Sport 4 Life UK as the charity continues to grow its impact across the West Midlands.

Mike Gahir, chair of Sport 4 Life UK, said: “On behalf of the Board of Trustees, I’m delighted to welcome Rob Bayliss to Sport 4 Life UK.

"His extensive financial expertise and commercial experience will be a real asset to the organisation, particularly in his role as chair of the Finance, Audit & Risk Committee, where his skills and insight will greatly benefit the group’s important work.

"We are excited to have him on board and look forward to working with him.”

Rob Bayliss said: “I'm delighted to be joining Sport 4 Life UK as a Trustee and Chair of the Finance Audit & Risk Committee.

"The organisation does fantastic work supporting young people, and I’m excited to play a part in its continued development.

"I hope to bring my financial and commercial experience to the role, while also adding value through my wider network and helping to support new opportunities as the charity continues to grow its impact.”

Based in Jewellery Quarter, Birmingham, Sport 4 Life UK supports more than 3,500 under-resourced young people aged 11 to 29 across the West Midlands each year through sport-themed employability, mentoring and personal development programmes.

The organisation is also celebrating its 20th anniversary in 2026 and has now meaningfully supported over 30,000 young people since inception.