Rather than requiring salon owners to attend a scheduled webinar or live presentation, businesses can register online and, once their registration has been approved, receive access to a dedicated digiBeauty presentation.

The presentation provides an opportunity to explore how digiBeauty has been designed to go beyond traditional appointment booking by bringing together digital visibility, salon management, marketing, customer engagement and business growth tools within one integrated platform.

Approved users can log in and view the presentation up to three times, allowing them to explore the information at a time that suits them and contact the Star IT Euro team afterwards if they would like further information or have questions about the platform.

Reza Pazhoheshnia, founder and CEO of Star IT Euro, said: “We wanted salon owners to be able to discover digiBeauty in their own time, without having to attend a scheduled presentation.

“They can simply register, and once approved, access our dedicated online presentation free of charge and explore how digiBeauty could support the growth of their business.

 “Our aim with digiBeauty is not simply to provide another booking system. We want to help hair, beauty and aesthetics businesses strengthen their digital presence, attract more clients, manage their operations more effectively and build sustainable long-term growth.”

The initiative comes as hair and beauty businesses continue to face increasing operating costs, competitive pressures and the need for stronger digital visibility.

Star IT Euro has continued to develop AI-powered technologies within digiBeauty to help independent salons improve efficiency and reduce repetitive administrative work.

Hair, beauty and aesthetics professionals interested in discovering digiBeauty can register online.

Once their registration has been reviewed and approved, they will receive access to the presentation and can view it up to three times at no cost.