A leading independent retailers association has backed the government's move to hold online marketplaces to the same high standards as high street shops, following Royal Assent of the Product Regulation and Metrology Act.

The British Independent Retailers Association (Bira), which represents over 6,000 independent businesses across the UK, supported the PRAM Act, which will create new powers to target emerging dangers and hold online marketplaces accountable for dangerous products sold through their platforms, creating a level playing field with bricks and mortar stores.

Andrew Goodacre, CEO of Bira, said: "For far too long, online shopping for electrical and electronic items has been a dangerous lottery in terms of product safety, putting customers unnecessarily at risk.

“Our independent retailers have always been held to rigorous safety standards, whilst online marketplaces have operated with little accountability for the dangerous products sold through their platforms.

“This new Act levels the playing field and ensures consumer safety is paramount, whether shopping online or on the high street.

"Whilst we welcome increased consumer education about product safety, the strongest message we can give to shoppers is this: if you want to be truly confident about product quality and safety - especially for items like electric bikes and lithium batteries - buy from your trusted local high street retailer."

The new Act will require online marketplaces to prevent unsafe products reaching consumers, ensure sellers comply with safety obligations, and cooperate closely with regulators.

Bira's members, who operate under strict codes of practice and regulatory oversight, provide consumers with the assurance that comes from dealing with established, accountable businesses.

The legislation comes at a critical time, with the Office for Product Safety and Standards reporting 211 fires involving e-bikes or e-scooters in 2024 alone - equivalent to a fire every 1.7 days, many caused by unsafe lithium-ion batteries purchased through online marketplaces.

The Product Regulation and Metrology Act was announced on 21 July and will provide clarity for approximately 300,000 UK businesses operating in regulated product markets, supporting both consumer protection and economic growth across Britain's high streets.

Bira supports, advises and lobbies on behalf of all independent businesses in the UK, from local DIY and hardware stores to health stores, cafes and eateries, fashion retailers, department stores, electrical shops, cycle retailers and more.