Lichfield-based workplace wellbeing and performance coach Nicola Forsyth, founder of Nicola Kathryn Coaching, is launching Nail Your Narrative.
It is a 90-minute online workshop that helps small businesses and entrepreneurs identify what sets their business apart and build clear, consistent messaging to use across networking, social media, websites and sales conversations.
The online workshop takes place on Tuesday 11 August, from 9.30am to 11am, with a special launch price of £55.
Chamber members will benefit from a £10 discount and are encouraged to email directly.
Drawing on more than 20 years' experience in senior PR and communications across global brands, financial services, charities and start-ups, Nicola created the workshop to help business owners who struggle to articulate their value, despite being experts in their field.
Nicola said: “One of the biggest barriers to growth isn't a lack of expertise – it's a lack of clarity. So many brilliant business owners know what they do, but find it difficult to explain why someone should choose them over anyone else.
“Your narrative shapes every conversation you have, whether that's networking, pitching for work, updating your website, posting on social media or speaking with media. When you're clear about your positioning and messaging, you can tell your story with confidence.”
During the interactive workshop, attendees will develop their own positioning statement, define the story they want to tell about their business and create a practical message house they can use in future communications.
The session is designed to be hands-on, enabling participants to leave with practical tools they can apply immediately.
