BID appoints new manager to drive future growth
20th May 2022
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Sutton Coldfield Business Improvement District (BID) has appointed Michelle Baker as its new manager.

Michelle’s new role will be to deliver the five-year business plan voted for by local businesses in November 2021 and provide a fresh vision for the BID for 2022 to 2027.

Michelle has held multiple BID, town and city centre management roles over the last 12 years, including development of the Lichfield BID and developing and managing BIDs across Surrey and London.  

Working for a council in Staffordshire, Michelle also launched a market that was shortlisted for the top six Markets in the UK and regularly delivered events that attracted more than 10,000 visitors.

Key to her new role will be increasing footfall in the town centre, making Sutton Coldfield a more desirable place to shop and do business and ensuring that the voices of local businesses are heard as part of future BID and regeneration plans.

Michelle said: “I am absolutely thrilled to join Sutton BID and will work diligently to boost trade and footfall for local businesses and raise the profile of Sutton Coldfield town centre.  

My first step will be to deliver a town-wide business survey to ensure the BID is responding to the needs of local businesses and invite new members to join the BID Board to help to shape the future of Sutton Coldfield town centre.  

Sutton Coldfield BID will be planning high profile events for the town and exploring events such as car shows, open air cinemas, speciality markets and much more. I know Sutton very well and I am looking forward to making a difference”.

Pictured (L-R): Angela Henderson, BID chair and centre manager of Gracechurch Shopping Centre with Michelle Baker

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Ian Henery

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Managing Director of an award winning law firm
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Award winning poet and playwright

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