The much-loved annual event saw around 3,000 motorcyclists take part in the Ride Out from Meole Brace Park & Ride in Shrewsbury, travelling along the M54 in a spectacular convoy before arriving at the Bike4Life Festival at Weston Park.

The event, delivered in partnership with West Mercia Police and National Highways, highlighted the importance of biker safety while raising vital funds to help Midlands Air Ambulance Charity continue providing advanced pre-hospital emergency care across the Midlands.

This year’s event also marked a major milestone for the charity, with more than £1 million now raised through the festival since its launch in 2010. The £91,000 raised at this year’s event pushed the total past the seven-figure mark.

Supporters enjoyed a full day of entertainment at Weston Park, including live music, stunt displays, trade stands, food vendors and family-friendly activities.

Visitors also had the opportunity to meet the charity’s clinical crew and learn more about the lifesaving work carried out by Midlands Air Ambulance Charity every day.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “We are incredibly grateful to everyone who attended, supported and helped deliver this year’s Bike4Life Ride Out and Festival.

“The biking community continues to show amazing support for our charity and the funds raised through events like Bike4Life make a real difference to the patients we care for across the region.

“It was fantastic to see thousands of bikers riding together safely and responsibly while enjoying such a brilliant atmosphere throughout the day.

“We’d also like to say a big thank you to everyone who came to the festival, as well as our event partners, volunteers, sponsors and emergency service colleagues, for helping make the event another huge success.”

Funds raised through Bike4Life help Midlands Air Ambulance Charity continue responding to some of the region’s most serious incidents by air and critical care car.

The charity operates and maintains three air ambulances and a fleet of critical care cars serving six counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands.

To learn more about Midlands Air Ambulance Charity’s lifesaving work, visit the website and follow the charity on social media.