Agency reveals ambitious growth plans
26th February 2024
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With a well-defined strategic plan in place for the next two years, WAA Chosen is seeking to push ahead on delivering business growth targets of 98 per cent and sales targets of £15m.

The Sutton Coldfield-based marketing business has specialist hubs in food and drink, automotive and building and construction - working with the likes of Britvic, VW Group and Jewson.

In addition to growing these divisions with organic new business wins in the next year, the company is also seeking to acquire marketing and communications agencies operating in the same specialist sectors.

Alongside pursuing a proactive acquisitions strategy, WAA Chosen is also keen to partner with marketing businesses that may be looking to be affiliated with a larger organisation.

Dan Clifford, WAA Chosen managing director, said: “We have built our model around in-depth knowledge of the sectors in which we operate, employing true experts that can add value to our clients from the very first conversation and apply the knowledge they have from the wider hub client base.

“As well as acquisitions, we would also like to talk to any agencies that may be considering other solutions. There is a lot of agency talent in these sectors with fantastic work being produced.

“It would be a great shame if the result of current challenging market conditions was that some of this heritage and knowledge was lost because agencies haven’t got the infrastructure to ride out the storm.

“The current climate calls for people to pull together, and our door is always open to helping any agencies struggling or who might simply be looking for more security or a collaborative approach.

“WAA Chosen was founded and is still owned by an entrepreneur who knows how difficult it is to survive in challenging economic times. If we can help any of the talented businesses in our sector survive, we will be delighted.”

Lydia Tideswell has joined  WAA Chosen as a director, heading up the agency’s leisure and lifestyle client services division and leading a team of 12 across clients such as Diageo, Britvic, Marston’s, Accolade Wines, Tate & Lyle and Nivea.

Lydia brings a wealth of on-trade and drinks industry knowledge, connections, and experience to the agency, having spent over a decade of her career at Mitchells & Butlers PLC (MAB), one of the UK’s largest operators of restaurants, pubs and bars.

Anyone wishing to talk to WAA Chosen should email dan.clifford@waachosen.co.uk or call 0121 321 1411.

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