Last year it was a “Tweetup at the Canaries”, this year it’s a Swarm
17th September 2010
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Last year twitter was the latest craze and was the driving force behind the success of our “All About Business” exhibition held at Carrow Road. This is the exhibition we held in conjunction with Business Club Norfolk and Martin Lake of Buy Local.

This year, many more people are using twitter – Norfolk seems to be a particularly strong community – probably because it is very rural, so twitter provides a great way for businesses to connect with each other and build relationships online.

Norwich itself is a very social place -  the social media trend is encouraging people to meet up face to face at “tweetups” and business networking events, or even to meet up for a coffee after chatting online.

For us at thebestofnorwich, social media is at the heart of everything we do. 

It’s a way to keep in touch with clients, promote our clients’ events and special offers, actively look for business for our clients and to promote our own events. You also feel very connected to the local business community.

As co-organisers of All About Business 2010, we are keen to tap into this cutting edge marketing tool.

Most people now know about twitter, facebook, and linkedin – so what’s next?

What’s next might surprise you.

On the face of it, it’s a game.

People “check in” to venues and get “badges” on Foursquare.

One of the most “highly coveted and elusive” badges is a swarm badge.

So, how does this all tie in with a business exhibition?

All About Business has always been a little “quirky”, with the “we do different” Norfolk attitude.

This year we want to make a swarm.

Yes, that’s right – a swarm.

We are aiming to get at least 50 people checking in on Foursquare at the venue at the same time. With over 400 people expected on the day, and with many people owning smart phones, this should be possible.

The key will be in the preparation – spreading the word via twitter, facebook and local media.

So, if you want to see a swarm at Carrow Road, come along on 30th September.

And if you want to be part of that swarm spread the word by tweeting, commenting on, or "liking" this post.

About the Author

Chris and Sara G

Member since: 10th July 2012

We own thebestofnorwich and are always on the look out for interesting things that are happening in Norwich, great local businesses and your views about anything local.

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