Local independent selected for Small Business Saturday Countdown
27th August 2021
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Mercia Food Hub founded in 2017 by Ruth Redgate is a weekly online farmer’s market and was selected to be part of the campaign’s prestigious Small Biz 100 line-up, which showcases inspiring, independent businesses from across the country.

Now in its ninth year in the UK, Small Business Saturday celebrates small business success and encourages consumers to 'shop local' and support businesses in their communities. This year it is calling on the nation to share a ‘big thank you’ with small firms to recognise their vital role throughout the pandemic.

As you are all aware, here at thebestof we are passionate about #BuyLocal and supporting our independent businesses especially following the past 18 months.

Mercia Food will be highlighted on social media on Friday 29 October 2021 as part of the 100-day countdown to Small Business Saturday UK. Which is perfect timing for owner Ruth Redgate.

 “To be selected as part of this years Small Biz 100, is an honour.  Celebrating small business is a huge part of what I do. Giving them our support is vital not only to keep them going, but also for the value they bring to the local communities they serve. The opportunity to be showcased will make all the difference to my own business, giving it the chance to grow and further develop along with my suppliers. Being part of SmallBiz100 means sharing the space and opportunity with other amazing businesses, showing exactly how diverse our economy is, and it gives the younger generation the chance to see the potential, to find out what else they could do, and maybe even encourage them to start their own business.  My day in the spotlight couldn’t be a better one as after doing the Friday deliveries I will be spending the  night in a cardboard box as part of the YMCA Burton #sleepout21  helping to raise  much needed funds for  this  charity’s work.  Throughout the year myself and my customers support  this charity whether it’s donating half my delivery charges, customers popping a pay a forward into  their  shopping basket or collecting food donations from them and my suppliers for  their food bank.   I will also offer discounts and rewards to new and loyal customers on the day,  and also on Small Business Saturday on 4 Decemberthe latter are often forgotten, especially by big corporates who are always looking to expand and not care for the customers they have. As a small business, I can make that a priority.”


If Ruth was not busy enough she is also the current President of Lichfield Chamber of Trade & Commerce, supporting many other businesses in the District.

Small Business Saturday UK will return on 4 December 2021, following record-breaking success last year, which saw an estimated £1.1 billion spent with small businesses on the day itself.

This year, ahead of the UN Climate Summit COP26 in Glasgow, the SmallBiz100 features small firms with a passion for sustainability, to demonstrate the important part small businesses play in tackling climate change and helping the UK to achieve net zero.  Mercia Food Hub is a Slow Food UK Supporter, working with producers who share her passion for Good Clean and Fair food. This ethos means the commitment to reduce food miles and work with small producers that champion regenerative farming, providing seasonal local food and alternatives to a mass produced ultra processed diet. Ruth’s online farmers market enables more people to join the growing number of our community, who are seeking out ways to step out of the industrial food system, knowing that Ruth has done the hard work of sourcing better food for them and the planet is now only one click away. Mercia Food Hub like many local food hubs across the Open Food Network work to reduce food miles and food waste, ordering only what is needed and having one delivery not many from each producer.

Michelle Ovens CBE, Director of Small Business Saturday UK, said:
Throughout the crisis we have been reminded of the special role that small firms play in local areas, looking after their customers, communities and the planet. We are excited to be kicking off this years campaign to show our thanks to amazing small businesses likeMercia Food Hub. As firms recover from the challenges of the pandemic we are calling upon everyone to get behind the campaign to make it our most impactful Small Business Saturday yet.” 

A grassroots, not-for-profit campaign Small Business Saturday was originally founded by American Express in the U.S. in 2010. It remains the principal supporter of the campaign in the UK, as part of its ongoing championing the UK high street and commitment to encourage consumers to shop small.

On Small Business Saturday, customers across the UK go out and support all types of small businesses, both online and in brick-and-mortar stores. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Small Business Saturday attracts huge attention on the day itself, with an impact that last all year. Last year the campaign trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

Congratulations Ruth we are very proud to have you as a member of thebestoflichfield!



About the Author

Louie C

Member since: 10th July 2012

I am passionate about 'Buying Local' and supporting our local businesses to 'keep the pound' in town, to help grow our economy here in Lichfield.
We have a wealth of history an eclectic mix of independent...

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