The family‑run showroom first opened its doors five years ago—only to be forced shut a month later by national lockdowns. Lesser businesses might have folded; Interior Choice pivoted. By leaning into social media, virtual consultations and an interactive website, the team not only survived but captured the imagination of homeowners across Staffordshire and beyond.
Today, Interior Choice’s sample library tops 24,500 fabric and product options from revered names such as Luxaflex, Sanderson, Harlequin, William Morris, Romo and Little Greene. A robust supply chain of more than 50 manufacturers means the business can price‑match the internet while backing every bespoke blind, track or pole with a two‑year workmanship guarantee.
Their secret weapon is independence: rather than passing projects to subcontractors, Interior Choice relies on its own seasoned fitters and makers, ensuring that the craftsmanship customers see in‑store is exactly what arrives at their windows.
Managing Director Garin and his specialist team are keenly aware of rising energy bills. As an accredited Luxaflex Inspiration dealer, they showcase fabrics and automated blinds designed to cut heat loss and tame summer glare—complete with a five‑year product guarantee. Free in‑home blind‑safety checks are available too, underscoring a commitment to child safety and peace of mind.
Access is refreshingly modern: appointments can be booked 24/7 via a live calendar on interiorchoice.net, by scanning the QR code on their literature, or with a quick call to 01543 406162. Visitors enjoy free parking, complimentary refreshments and the option to borrow samples with only a small refundable deposit—ideal for matching paints, wallpapers and soft furnishings back at home.
Recognition has followed results. Interior Choice holds British Blinds & Shutter Association accredited‑member status and was recently featured in industry press for its growth story. The firm’s spring offers currently include discounts on Luxaflex Duette shades, 30 % off selected shutters and blinds, and Little Greene tester pots ready to inspire the next decorating project.
Garin credits the showroom’s success to local word‑of‑mouth and repeat business. To celebrate six years of trading, Interior Choice is giving away a five‑litre tin of Intelligent Matt Emulsion—simply like and share their latest Facebook or Instagram post for a chance to win.
Whether you’re transforming a single room or embarking on a full‑house makeover, Interior Choice promises big‑city choice with small‑business care—all just a short drive from Lichfield city centre. Book a visit, browse freely, and discover why so many households now look to this hidden gem for inspiration.
