Calling all independent retailers in Lichfield
22nd October 2020
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You don’t need anyone to tell you times are tough. 2020 will go down in history as a watershed year in so many ways, but not least because it proved to be the tipping point where so much traditional shop-based retail trade moved to online e-commerce.

Covid lockdowns decimated footfall, forced otherwise viable retail outlets to close their doors and left the nation stuck at home. Unsurprisingly, online retail skyrocketed as even reluctant adopters were forced to put aside technophobia, and to go online to buy what they needed.

Many of the new wave of online shoppers became converts and continued to buy online even after lockdown ended, so much of the surge in online retail became locked in as the “new normal”.

Over the coming weeks we could well end up in further lockdowns which will drive even more retail online in the run-up to the crucial Christmas trading season.

But there is hope! It’s easier and cheaper than you might think to open an online store. You can keep your shop going through these tough times and bolster your business by providing online retail services. Your existing customers will be happy to use this extra service that you provide, and you can extend your reach way beyond your local area – if you want to!

There has never been a better time for independent retailers to take the leap online; first and foremost, the public are ready – 30% of retail is now online. Read more here. 

The technology required for e-commerce to function is now fully-proven, secure and private – and not as expensive as you might think – Spectrum Web Products offer full e-commerce sites starting from just £750.00!

Don’t let Amazon have it all!

To be fair, Amazon have cracked it – great pricing, huge product ranges, excellent service (with very few exceptions), and of course they dominate the online retail space just about everywhere that they operate. But there is no reason why an independent retailer with a good product range and a commitment to customer service can’t succeed online. 

Spectrum Web Products can help.

If you are one of those many retailers who could survive and thrive by complimenting their high street presence with an online retail service, we want to hear from you. With our help and ongoing support, you could be up and running in time for the Christmas peak. We’ll take time to understand your business needs and will work with you, not talk down to you. Once your online store is launched we’ll still be there to help as much as you need.

If you want to find out more, take a look at our useful e-commerce checklist available as a download on the right hand side of this page.. 

Then when you’re ready to get in touch, we’ll be here to help. Just call us on 01543 651904 or email

About the Author

Kevin W

Member since: 1st October 2020

Lichfield born and bred, attended Chadsmead Infants & Juniors and Friary Grange.

Set up Spectrum Web Products in 2008 providing web, e-commerce & IT solutions to small businesses, charities and local...

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