Why Return On Investment No Longer Works For Marketing
3rd January 2012
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We have all heard how we must get a ROI or return on investment for everything and that has been fine for many years in marketing to people and other businesses.

Although you will still be able to use this form of marketing for your business it is not as effective as it used to be and in many cases will damage your long term relationship with your clients and yes even your prospects.

The buying public have become sensitive to pushy or transaction marketing and tend to pull away from it as soon as they feel their choice is being taken away from them.

How then can you get them to buy from you?

Well it's called relationship or community marketing where it's not about ROI but ROE return on Engagement, how much you are valued as a reliable source of advice and information rather than how cleverly you can sell to them.

What has to be taken into account here are a number of factors:........ read more here

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Thebestof L

Member since: 2nd July 2012

I am the local Leicester word of mouth specialist. I bring great ways to generate more local business but only for those who provide superb service to their customers.
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