Some good reasons why all the customer reviews published on The Best of Kettering are verified.
When the public add reviews to our businesses pages we contact them all to verify that they are a real person and the review is genuine.
An article published last week on the 'Businesszone' website demonstrates how businesses can be hiding the true picture from potential clients, the article highlights how some well known websites that publish reviews for local trades people have been blasted by The Competition and Markets Authority for 'not providing a complete picture when making a buying decision'.
The article shows that now nearly 95% of shoppers look at reviews during their browsing and buying process and 82% of shoppers seek out negative reviews and still choose to buy. In certain cases the reason for the negative review doesn't matter, but a balanced perception helps create trust and authenticity.
It is very important for businesses to collect and use reviews from their customer BUT these must be genuine and balanced, at The Best of Kettering this is one of the ways we help local business and our local Kettering people identify which businesses are good at what they do.
If you would like more information on how reviews can support your business just click this reviews link to read the full article or give me a call on 01536 303304 to see how we can help your business in the local area.
This is also a link to another article we published about reviews last year.