Business Owners - We talk a lot about different ways to make yourself 'stand out' from your competition; to get attention and attract new customers to engage with, and ultimately buy from you.
But as we all know, getting new customers takes work.
However, research from Google has shown that there is a group of people where it is, on average, 6 times easier to get them to buy from you.
Your best prospects are your current customers. People who have purchased from you before.
They have already experienced the products you offer as well as the service you provide. They know you, like you and trust you. (Well they did when they first bought from you... enough, at least, to give you their money.) Hopefully, things haven’t changed. And ideally, your relationship with them has improved.
The research also showed that it costs around five - six times more to acquire a new customer than it does to sell something additional to an existing customer.
Now, we’re not saying you should dismiss your efforts to gain new customers, but setting some time aside to engage with your current customers, your recent buyers, your freshest ‘fans’, could be a very useful use of your time and, if nothing else, it makes good financial sense to attempt to sell to your existing customers as-well as new prospects.
So, ask yourself - What other things can you provide to your current customers? How can you add value to your present offering to endorse your customer's trust and secure that customer relationship?
Simple – yet so few businesses do this.
If you'd like some help formulating some ideas, get in touch.
All best, Stuart
The Bestof Kettering.
