About 80% of the business owners reading this article will use an email signature but only 5% of those people will use it as a marketing tool.
When your signature goes at the bottom of each and every email that you send out, just think of the additional reach that you could get by making it really work for you.
Use your email signature to drive sales.
A normal email signature looks something like this:
Tamsin Fox-Davies Marketing Mentor
email: firstname.lastname@example.org tel: 0207 127 4658 begin_of_the_skype_highlighting 0207 127 4658 end_of_the_skype_highlighting
Maybe a logo and a web address are included if you’re lucky.
As it is likely that the person you’re already emailing has your phone number, and they can get your email address by reading the “from” field at the top of the email, this standard signature doesn’t really give a lot of information away.
Here’s what my current email signature looks like:
Let me break down for you the reasons why this works:
So, even if the recipient of my email doesn’t want to take action on any of those items, they will know that
Not bad for one measly email signature, huh?
“But wait! There’s more!” (Cue cheezy American voiceover)
You could add any of the following items to your email signature for extra marketing punch:
There’s a whole lot more that could go in this list but I think that’s plenty to get you thinking.
I’d love to see what you do with your email signatures after this, so go ahead and post your new signature on my blog (don’t include your email or mobile number though, we don’t want you getting spammed!)
Member since: 27th July 2011
Marketing Mentor, speaker, trainer and published writer. Happy to be a business member of The Best Of as well as a personal member.