The Simple Headline
Write the number one benefit right up front. Tell your prospects exactly what's in it for them.
The How-To Headline
...gets right to the point.
The Discount Headline
Announcing a sales discount.
The News Headline
Put news value in your headlines
The Guarantee Headline
Testimonial Headline
Use the actual words of a satisfied customer - instant rapport and increased believability with new prospects
Question Headline
Gets the reader to quickly assess his situation or to start to think about his current condition
Problem & Solution Headline
Tricky but extremely powerful. Fear is the motivation.
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