5 Top Tips to Write Great Copy that will Make you More Sales than you can Shake a Stick at!

A common issue for small business owners is writing good copy for their website and marketing/sales material. If writing is something that doesn’t come naturally to you then follow these guidelines and see how effective copy can make you more sales and your competitors green with envy:

1. Attention grabbing headlines– the more relevant the headline is to the reader the better and the more it will jump out at them. You need to vary this depending on who you are targeting so the narrower you can get ‘the who’ down to the better as it will make the reader say ‘this is for me’  i.e. If you see the headline ‘Calling all Business Owners’ and you are a business owner then you just can’t resist taking a look. A little bit of humour also helps - cut through the clutter and don’t be afraid to be different! THE HEADLINE IS THE MOST IMPORTANT PART OF ANY ADVERT OR SALES COPY SO TAKE SOME TIME TO GET IT RIGHT!!
2. Emotional triggers– what triggers do your potential customers have in common that will be the reason they buy your product or service. Usually people buy because they need to overcome a problem or inconvenience, you need to talk about these potential issues within your copy to build a connection with the reader and start to show them that you understand their needs.
3. The Offer– yes it’s that word again ‘offers’ but there is no getting away from the fact that if you are looking to make more sales you need to have a good offer as a call to action. You can write the best copy that really engages and is relevant but you have to have a tangible reason to get people to take action. Again think differently to most businesses and ask your family and friends what would make them knock down your door to get your offer!
4. The Deadline– An offer is useless if it doesn’t have a deadline. It really depends on your product or service and how and to who you are communicating to decide how long this deadline should be but think days and weeks not months. If the deadline is too long it will get put back and forgotten – 3 weeks is plenty!
5. The Guarantee– so you got the prospect this far but they still haven’t quite made up their mind! Put any outstanding issues to bed with a strong guarantee to show that you are 100% confident in your product and remove the risk  about any doubts that they still have.