Loddon wins two awards at the SIBA Brewing Business Awards 2010!
Staff at The Loddon Brewery, Dunsden Green, are celebrating today after picking up two major awards last night at the SIBA (Society of Independant Brewers) Brewing Business Awards. They won the 'Best E-Business' Category for their original use of social media.
Judges said, "For innovative development and use of their Facebook page to stand out in an increasingly popular medium of communication. It was a bold decision to use Facebook as the primary news feed, before the brewery website – realising exposure to more “traffic” would be achieved. An impressively personal weekly blog by the sales manager helped create a traditional feel of community through a very modern medium. Imaginative development of method: competitions, photos, car sticker promotion. Important collation and use of customer feedback. Now almost 600 fans." (in fact, since the entry was submitted, the number of fans has risen to over 625)
The brewery were also given a Highly Commended award in the 'Best Overall Business Category' putting the amongst the three best breweries in the country. This was due to the high standard of entries across a number of award categories.
Sales Manager, Luke Hearn, who submitted the entries to the awards, said, " We are really, really chuffed to win these awards! We recognised the importance of social media as a way to promote our business and have dedicated a lot of time and effort into our Facebook and Twitter pages. At the beginning of the year, we set ourselves the target of winning the 'E-Business' category at the SIBA Business Awards and are obviously delighted to have done this. However, the Highly Commended in the 'Best Overall Business' category came as a complete shock but was, of course, a lovely surprise."
The awards took place at the Crown Plaza hotel in London on the 16th November and were part of the SIBA Pub Retail Conference.
