Brakspear launched their fifth Henley Ale Trail with a reception at the Three Tuns, Marketplace on Wednesday lunchtime. The popular Ale Trail is enjoyed by hundreds of pub goers every summer. This year Brakspear's are working with intxt, a Banbury based comapny, to introduce more younger drinkers to the Ale Trail through the use of Social Media, QR codes and texting.
Tom Davies, Brakspear's Chief Executive, said "We know that more younger drinkers are drinking cask ale, so we're confident that by engaging them through digital and social media we can encourage them to join the trail"
This year's trail includes nine pubs in Henley, finishing at the Old Bell. When completed the participants can claim their free pint and t-shirt at the Old Bell. They will need a stamp in the leaflet from every one of the nine pubs on the trail. Leaflets can be printed from the wesite. Registration can be done by texting 07553 202020 or by visiting www.henleyaletrail.co.uk
The nine pubs on the trail are The Three Tuns, The Saracens Head, The Angel on the Bridge, The Little Angel, The Rose & Crown, The Beer Tree, The Row Barge, The Old Bell and the Three Horseshoes.
