I had a meeting with a client last week to start the process of creating a new website for one of their businesses.
It quickly became apparent that they hadn’t actually thought about what they really wanted from the website.
Instead they had exactly copied the layout of another site we’d done for another business in the group and then tried to put some words around it.
As you might imagine the meeting was slightly awkward.
I have since supplied them with a crib sheet covering the steps involved and the areas to consider to create a website.
First things first
The starting point is to remember that in most cases the purpose of a website is to generate business either from new prospects or existing customers and that visitors visit a website because they have a problem that they want to solve.
With that in mind, the question to be asked is what messages should prospects be exposed to and what experience do you want them to have on the site., always remembering that visitors want to find the information they’re looking for as quickly and with the minimum number of clicks as possible.
Another key point to remember that your website isn’t about you, but what you can do for your visitors.
The questions you must answer
Before any design or build work is undertaken or even before the main body of copy is written, you need to have answered the following questions and to have done the relevant pieces of work:
9. Define what your company does so that visitors can quickly decide whether they’re on the right site. You have approximately 8 seconds when a visitor lands on your site. They must be able to decide immediately whether they are in the right place or not.
10. Articulate the benefits you deliver to your customers and the problems in your clients’ lives that you solve.
11. Do you have a USP – something which genuinely makes you stand out from your competitors? If so make sure that this is communicated clearly and prominently.
12. Get testimonials from clients. Testimonials provide social proof which is vital to create trust and credibility. Video testimonials are the ultimate but failing that include the name, company and job title and if possible a job title.
13. Develop case histories and get agreement from clients’ to use them. Case histories provide proof of the kind of work you do, the way you operate and the kind of results you achieve.
14. Source logos of client companies if you intend to show them. If your clients are well known names, this provides massive credibility and trust.
Only after completing all these steps are you are ready to start to write the text for the pages and to brief your designer.
So if you’re planning a new website or just an overhaul of your existing site, but think you need a bit of help give me call!
For further detials click here to visit my page: https://www.thebestof.co.uk/local/guildford/business-guide/feature/bda
Member since: 19th November 2009
Hi everyone, I run the bestofguildford alongside Paul Bridgeland. I have been working in Sales & Marketing for about 13 years. Outside work I'm married and have a lovely little 3 year old girl called Daniella,...
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