Pokemon Go was launched in the UK recently and, if you're the parent of children of a certain age, you may already be aware of it.
If not here's a quick overview.
Pokemon Go is an app based on the popular Pokemon figures. It uses a phone's GPS to direct users to locations where Pokemon figures which appear on screen and can be caught. The figures then be trained in Pokemon gyms
For may this will be the first introduction to 'augmented reality' a combination of real and virtual worlds.
And of course the app uses mobile data - so if you are a parent paying the phone bill you might want to watch this one closely.
In my view no. Like all things this could be a craze that comes and goes, although it also has the potential to mark a shift in the introduction of augmented reality to bring the blending of the virtual and real worlds together.
If you are a parent this is another opportunity to talk to your children, maybe even play together, and make them aware of the dangers. The world is a risky place and as parents or role is to help out children develop into responsible adults. This is just another step along the way.
Member since: 27th June 2014
I have over 20 year’s marketing experience working for companies including Hewlett Packard, Royal Mail, Hitachi and AQA. I live in Fleet and am the owner of thebestof Fleet helping small and medium companies...