Law firm marketing. A realistic plan for a modern solicitor's practice
18th May 2018
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This blog is written about a firm with a modern outlook and traditional values.

Managing Partners and Senior Partners can make improvements to their firm's marketing if they considered some of the common pitfalls made by other firms:

  • Invest what you can afford and stress that marketing is an investment in the firm's future.
  • Get departments to think ahead and bid for their portion of the budget.
  • Understand the marketing two principles of Product/Service and Market. What do you want to say and who do you want to say it to?
  • There's no marketing silver bullet. A broad base of activity is needed without becoming too haphazard.
  • Get to know the business influencers' in your area.
  • Own a marketing event.
  • Understand the principles of how advertising works.
  • Empower your junior teams to network.
  • Be realistic about social media.
  • Invest in your website and search engine optimisation.
  • Embrace new ideas even if you might not fully understand them.

To read the full article about marketing modern law firms with traditional values, visit the Sixth Sense Marketing website   

About the Author

Tracey S

Member since: 27th June 2014

I have over 20 year’s marketing experience working for companies including Hewlett Packard, Royal Mail, Hitachi and AQA. I live in Fleet and am the owner of thebestof Fleet helping small and medium companies...

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