Small- to medium-sized businesses (SMBs) represent a significant segment in the world of e-commerce. The advent of the Internet has made it easier for the average person to establish and grow a successful online enterprise, but the rules about reaching new contacts and gaining new customers is in a constant state of flux.
Fortunately, there are a number of time-honoured techniques and approaches that apply to the vast majority of startups and we will be examining a few of them here today.
The Pros and Cons of E-commerce
The key advantage of e-commerce over traditional marketing is the ability to reach a broad audience – even a global audience – with a drastic reduction in overhead. Modern e-commerce solutions make doing business online as easy, if not easier, than going to a brick-and-mortar retailer or service provider. SMBs have the opportunity to market virtually any kind of product or service across oceans and even cultural barriers.
The downside comes in the form of public trust. In the wake of Target’s security breach last holiday season there have been countless other smaller-scale security issues affecting businesses of varying descriptions. It is a valid objection that any e-commerce entity needs to address, but it is far from a deal-breaker for most consumers. Take the appropriate measures – and be able to demonstrate your commitment – to ensure the safety of your customers’ information and you will earn their trust.
Starting a Successful Entrepreneurship
What follows is a thumbnail sketch of some of the steps you need to take when establishing your e-commerce presence online. Remember that many of the classic rules of marketing still apply in the cyber arena but the approach will always shift with current trends.
These factors are key in the development of a new online entrepreneurship but they are far from the only things you will need to consider. Be sure to always be aware of market trends – they change constantly – and maintain an arsenal of resources that is current and relevant to your target market.
Member since: 29th June 2014
Graham is the SEO and Social Media Marketing Manager at Cozy Digital and the editor of the Cozy Digital Blog as well as contributing content for most of our social outlets like Facebook, Twitter and G+....
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