Let's be honest, we all love receiving Christmas cards. The beauty of December is that the postman frequently mails brightly coloured, hand written envelopes through our doors which makes for a refreshing alternative to opening bills and statements. With the festive season just around the corner, now is the time to start thinking about purchasing cards for our friends, family and clients. Did I just say clients? Yes clients. As you all know, there is no greater asset in business than a loyal and expanding customer base. Therefore, why not champion customer service and give something back this holiday season by keeping in touch with your customers the old fashioned way, with pen, paper and a festive stamp.
Sending out Christmas cards to clients ensures that they will receive a highly personalised service, they will feel valued and this in turn will increase the strength of their involvement with your brand image. Sounds like a nice idea doesn't it? In this blog I shall recommend three of my favourite local businesses that I consider perfect for the job.
Creative Graffix is a Dundee based in-house design and print specialist with over 25 years of experience within the field. They work on a wide range of projects for their loyal customer base and work closely with them so as to understand their individual requirements. Designs offered by Creative Graffix are both creative and practical, specialising in logos, developing corporate brands, creating brochures, banners, vehicle graphics, cards and other marketing collateral. The expert team working on your project will create a bespoke solution which is compatible with your time frame, budget and most importantly, your vision.
Once your design is in place, you can choose to have your personalised cards printed using either a digital or litho print service. Digital printing is ideal for small businesses wishing to send out Christmas cards to clients, who are looking for small quantities and a quick turnover (digital print orders can be completed within a day). Litho print is an excellent option for larger businesses looking to send out cards to a greater number of clients. Prints offered by Creative Graffix come in a variety of different sizes, papers, textures, folds and finishes so cards can be as individual as you like. If you are feeling particularly generous this Christmas, Creative Graffix also supply seasonal promotional gifts which include boxed mince pies and fluffy Reindeer bugs.
Printing.com is another Dundee based print and graphic design specialist with the expertise to cater for your individual marketing needs. They have a wide selection of Christmas cards on offer which already feature festive designs for your convenience. Customers have the option to choose Edit&Go cards which allow you to customise the message read inside the card. If you would like to treat your clients to a special offer, voucher christmas cards are also available for purchase. These cards contain an additional tear-off voucher slip inside displaying the deal to be had. Other buying options include; luxury, Windopop, StarMarque, Fabu-Gloss, budget and gloss Christmas cards. Christmas cards can feature your company logo either on the inside or reverse of the card and your business contact details can be added should you desire this. Printing.com offers a high quality, affordable service which can be tailored to suit your individual needs and schedule.
Pixels Ink, also based in Dundee is a highly recommended graphic & web design studio which offers quality design solutions that satisfy client objectives. They consider it their business to grow your business. Services include logo design, graphic design, vehicle graphics, web design and the creation of marketing materials including cards. Whilst digital marketing has grown substantially in recent years and is a dominant tool for any business, Pixels Ink believe that traditional marketing tools such as brochures, cards, postcards and stationary continue to be a crucial marketing method for businesses eager to remain unique. If you would like to diversify in terms of your marketing strategy this festive season, Pixels Ink can develop prints which will empower your clients and drive sales.
Don't be an Ebeneezer Scrooge when it comes to promoting your business this December, instead, dare to be different this holiday and give something back. Do not underestimate the value of 'Season's Greetings' for Christmas cards are a personalised marketing tool which will ensure the loyalty of your client base for seasons to come.
Member since: 18th November 2013
Natalie joined The Best Of team in November 2013 as their new marketing assistant. Natalie has an undergraduate degree in law and a postgraduate degree in management. In her spare time she enjoys horse...