Low Cost No Cost Marketing Coventry - How Many Times
19th July 2009
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It’s not what you know! It’s not who you know!
It’s who knows YOU!

Low Cost – No Cost Marketing
For Switched On Businesses
Part 3

Effective Marketing = Buy-ology

The Worst Number in Marketing is?

And the Answer is…. ONE!

As the old saying goes “Don’t put all your eggs in ONE basket” well the saying applies equally as well to Marketing and Advertising.

The simply fact is, if you are only using one or two Primary ways of Marketing your Business, which unbelievably, is about 90% of Business Owners – You are Seriously Missing Out!

The same applies to Advertising Campaigns, you simply can’t run an Advert Once or Twice! The clue is in the name - Advertising Campaigns!

You constantly need to be reaching your Target Market and keeping in front of your Potential Customers Minds!

So, How Many Times Should You Advertise?

Here is an interesting old Marketing Article from 1885 (yes, over 100 years old, honestly!) in which London businessman Thomas Smith offered the following advice to advertisers. It is still as useful and relevant today:

• The 1st time -  People look at any ad they don’t even see it.
• The 2nd   They don’t notice it.
• The 3rd    They are aware that it is there.
• The 4th    They have a fleeting sense that they’ve seen it somewhere before.
• The 5th    They actually read the ad.
• The 6th    They thumb their nose at it.
• The 7th    They start to get a bit irritated by it.
• The 8th    They start to think “Here’s that confounded ad again”.
• The 9th    They start to wonder if they may be missing out on something.
• The 10th  They ask their friends and neighbours if they’ve tried it.
• The 11th  They wonder how the company is paying for all these ads.
• The 12th  They start to think that it must be a good product.
• The 13th  They start to feel the product has value.
• The 14th  They start to remember wanting a product exactly like this for a long time.
• The 15th  They start to yearn for it because they can’t afford to buy it.
• The 16th  They accept the fact that they will buy it something in the future.
• The 17th  They make a note to buy the product.
• The 18th  They curse their poverty for not allowing them to buy this terrific product.
• The 19th  They count their money very carefully.
• The 20th  Prospects see the advert, and buy what is offered.

In Short:

The Drops of Rain Make a Hole in the Stone, Not by Violence, But by Oft Falling

Roman Philosopher
c 50 BC

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"Marketing doesn’t have to be Expensive!" 

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About the Author


Member since: 11th February 2010

Paul Jones "The Coventry Kid who Did" For Internet Marketing in Coventry, Business Positioning, Permission Marketing, A.C.C. Marketing, Networking, Word of Mouth Business and Blogs about Coventry!!

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