LinkedIn Groups Connecting Coventry Businesses.
We all know that Social Media has now become a valuable tool for businesses to connect (and do business) with other businesses but did you know…
That ‘Weaker’ ties are more important than ‘Strong’ Ties!
In the book, The Tipping Point: How Little Things Make a Big Difference by Malcolm Gladwell, he concludes; your acquaintances may be the real gold mine to your business.
You see, you spend most of your time with your friends (strong ties) go to the same places and hang around with the same circle of people where by your acquaintances (weak ties) all have a different circle of friends and contacts that you could tap in to.
Social Media gives us access to worlds outside our own!
One of the most under rated social media platforms for business is LinkedIn. It doesn’t seem to be as fashionable as Twitter and Facebook, but if you get to grips with it and use it properly LinkedIn could be your gold mind of acquaintances!
Apart from connecting with other businesses LinkedIn is a great platform for you to showcase your expertise within your business sector and position you as the expert in your field - A good way to do this is through linkedIn groups.
If you’re a local Coventry business using LinkedIn to connect with other local businesses we have recently set up a LinkedIn Group: Connecting Coventry Businesses, specifically for businesses that are looking for local engagement with other Coventry businesses.
If you would like to be part of the growing Coventry Business Community you can join the Connecting Coventry Businesses LinkedIn Group – Here!
If you prefer face to face networking why not take a look at the Coventry Business over Breakfast club?
It’s one of the longest established networking and Business Support groups in Coventry - Click Here to find out more!
Member since: 11th July 2012
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