Coventry Creative Web Design Blog
A guide to Pay Per Click Advertising
What is PPC?
PPC stands for Pay Per Click and it applies to the adverts (known as display advertising) that you see on networks such as Google and Yahoo
PPC space purchasing is done ‘partly’ by auction, the more you offer to pay, the more likely your PPC ad will beat your competitors to the prime spots
However, with clever PPC management you can use other techniques to work around the auction so your PPC Ad appears in a prime spot even though you are spending less on PPC than your competitors!
Pay Per Click can be a powerful marketing tool if done correctly, before you undertake any PPC campaign familiarise yourself with the tips below to get the most from your PPC Campaign
Do a Keyword Analysis – Good keyword Analysis is the foundation stone to any successful PPC campaign
Use a negative keyword list – To increase your CTR, raise your quality score will mean the average CPC will be lowered
Use Ad Scheduling - to set your PPC to only run at certain times of the day when the CTR is at its highest
Optimise your PPC campaign – The more often you optimise your campaign, the quicker you can remove any inefficiency and enhance the parts of the PPC campaign that are excelling
Optimised Landing Page – Google Ads must always lead somewhere when some clicks on them. Poor landing pages can often make or break your PPC campaign
Remember if you are targeting customers in a specific location use local targeting.
Key - Pay Per Click = PPC - Click Through Rate = CTR - Cost Per Click = CPC
Has your business claimed its Google Place?
Google Places can be optimised so your business appears on the first page of Google search rankings for local search terms
If you need advice regarding Local Search Engine Optimisation, Google Places SEO
Why not give Coventry Creative Web Design a call – Our advice is always FREE!
Tel 024 7696 0735
