What’s not to ‘like’ about Love Poppy’s online launch
30th April 2012
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Fashion fans will be able to follow Cheshire entrepreneur Poppy Farnan around the world as she buys stock for her new on-line fashion store, thanks to the ground-breaking expertise of Chester digital marketing and development agency, Reckless New Media.

Poppy, in her late teens, launched Love Poppy in March 2012 www.lovepoppy.com. Thanks to a unique collaboration between the two cutting-edge companies, fans of Poppy’s unique clothing and accessory range can now buy online, follow founder Poppy’s blog and find out what unique stock she’s picking up on her travels.

Tipped for top line success, Poppy was inspired to bring her passion for fashion to life during a trip to Bahamas in 2011 and has been developing her brand ever since.

“I’m really thrilled with the website,” said Poppy. “The creativity and style of the site is a perfect fit for the business and enables customers to keep close track of the the new trends and ideas that I discover on my travels.”

During her global quest for fashion innovation, Poppy has already visited Paris, Bahamas and LA, and says her next port-of-call is Colombia and Sweden!

With an extensive portfolio of big brand fashion and jewellery clients, Bridge Street-based Reckless New Media was appointed to build the online shopping site in the Autumn of last year.

Director Callum Reckless commented: “Love Poppy was a fantastic account win for us and a great opportunity to showcase our skills. We design, build and promote websites that focus on positive ROI and this project has given us the ability to exercise our past experience in this sector.”
Reckless New Media provides an integrated Digital Marketing service and assisted Love Poppy throughout the marketing strategy from engaging in brand workshops and advising techniques to sell online, through to designing the business cards and sourcing specialist printers.

Check out Chester’s newest fashion site at www.lovepoppy.com and find out where founder Poppy Farnan has been jetting off to this week!


About the Author

Paul D

Member since: 10th July 2012

Chester word of mouth specialist, promotes and markets the best businesses in Chester. Passionately supporting local businesses, organisations and events.

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