We are delighted to introduce you to the new integrated marketing campaign for thebestofchester.
thebestofchester has already achieved our initial aim of developing a very high quality and well respected business community with more than 300 members. Having created a word of mouth network that delivers opportunities to develop new customers, referral partners and strategic alliances, we now want to extend the visibility and reach of thebestofchester brand.
Our campaign will reach businesses, residents, commuters and tourists in Chester and will be included in :
Every Park & Ride Buses during December
We can expect over 150,000 potential viewings during a very busy Christmas period.
Handbooks & Magazines
Huntington, Vicars Cross and Upton Handbooks, reaching 12,500 households per month and 150,000 households per annum.
Cheshire Jets Basketball Team programmes
18 home games in the match programmes and court side hoardings, reaching 1,000 fans at the Northgate Arena.
Race Cards
All the 13 race meetings during 2010 with an average of 8,000 Race Cards sold per meeting.
Exhibition material and Outdoor Advertising at high profile events.
Major Events in Chester including The Food & Drink Festival ( >20,000 visitors 2009 ) and the Chester Polo Event ( >8,000 visitors 2009 )
Digital Marketing
Our e-brochure communicates the benefits of joining thebestofchester, supported by our high quality membership.
To reinforce our messages, we are also running multiple web banners across thebestofchester site.
Please click here to see some examples of the campaign and to read more of the rationale and our objectives.
If you would like any more information about the campaign or to simply tell us what you think, please email us.
There has never been a better time to join thebestofchester. If you'd like to find out more about membership, please email us.
Paul & Steve
Our special thanks to the team below for all your help (from left to right) Gary Edwards (2evolv), Steve Nicholls (thebestofchester), Saul Peake (speake2), Paul Daniels (thebestofchester), Suzi Peake (speake2) and Jason Wilcock (Jason Howard Photography)
