Jonathan Slater, hotel managing director, travelled 11,763 miles and met 200 American travel agents during a week-long visit to the US.
The sales trip was an opportunity to meet travel agents who book luxury holidays for thousands of American travellers every year.
Mr Slater introduced The Chester Grosvenor and Spa in a series of entertaining lunch and dinner presentations at luxury hotels across the US.
In just six days he visited San Francisco, Beverly Hills, Newport Beach and La Jolla in California, before travelling on to Dallas and Fort Worth in Texas.
He also showcased what Chester and Cheshire had to offer, from its historic Roman Walls to its rolling countryside, as well as promoting the UK as a whole.
Mr Slater said: “This was a wonderful opportunity to meet face to face the people who are responsible for booking thousands of extra-special overseas visits every year.
“There’s nothing like the personal touch on sales trips like this. Our hope is that the travel agents that we met will remember The Chester Grosvenor and Spa when recommending destinations and hotels to their clients.
“The US market is an important one of us, and Chester as a whole, so it’s important that we continue to promote ourselves there.”
The sales trip was in conjunction with Matthew Johnson from Historic House Hotels and Terry Holmes from Red Carnation Hotels.
For more information contact:
Mary Murtagh
Public Relations
The Chester Grosvenor and Spa
Direct Line: 01244 895844
