Rebrand for Powell Williams in 21st year
23rd February 2011
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Powell Williams, the national building surveying and project management practice, is celebrating its 21st anniversary year by refreshing and rebranding its corporate identity.  The new image is designed to reflect the dynamic and commercial approach with which they deliver a wide service offering to clients. The new strap-line - Clear concise advice – perfectly encapsulates the ethos of the firm, which was originally established in 1990, and which offers the full spectrum of building consultancy services to clients nationwide, including property owners, occupiers and investment funds.

The rebrand completes the firm’s recent evolution - following conversion to LLP status in July 2010 - and comes after an internal restructure which saw the creation of three additional equity partners, bringing the total to six. It supports and reinforces the company’s statement of intent for the coming year, to achieve at least seven percent sustained growth through a more targeted focus on new business development.

Andy Williams lead partner in Chester, said: “Despite recent challenges for the property sector, we are pleased with a financial performance which saw us post a £1.4m turnover in the last financial year. We attribute this achievement, in part, to our successful retention of longstanding clients across all sectors, including owners, occupiers and some of the UK’s biggest pension, investment and asset management funds.

“Our commercial strategy for the coming year is ‘to go for growth’, securing new clients and providing additional services where appropriate to existing clients. We believe that we can buck the trend of doom and gloom forecasts in the industry by developing services that match the real needs of our clients in a challenging economic climate. We hope that the new corporate identity will better reflect the dynamic and focused approach we take, the scope and quality of service we provide, and the clear and concise nature of our advice.”

The new logo – a colourful representation of the many layers of building consultancy services the firm provides on either a modular or integrated basis – was created by de Winter Design, which was also responsible for the redesign of the corporate website

With a new team section, in depth case studies, and up-to-the-minute news section, the website provides a more detailed look at the firm’s service offering and experience.

Amanda Clancy, Powell Williams’ marketing and business development manager appointed last year to drive the changes, added: “In the past, Powell Williams has been guilty of hiding its light under a bushel and not leveraging the incredible strength and depth of experience and expertise it has across all three offices. What clients really value above all else is our commercial approach and insight which gives them confidence that the service they receive is appropriate to their needs. The development of relationships built on the trust and understanding that comes from providing clear, concise advise, is what differentiates Powell Williams and is the very least we believe all clients should be able to expect from their building services consultancy.”

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Paul D

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