An innovative new visitor information centre has been unveiled at Cheshire Oaks.

The initiative offers a showcase for Cheshire’s visitor economy for more than seven million visitors who flock to the outlet village each year, many travelling more than an hour to reach the destination.

They’ll also have access to high quality service and information designed to help them make the most of their visit to the area.

The new centre, which replaces an existing facility, is the result of a partnership between the Northwest Regional Development Agency (NWDA), destination management organisation Visit Chester & Cheshire and McArthur Glen.

Staff will have a high level of product knowledge and the emphasis of the service will be on meeting and exceeding visitors’ specific expectations.

“This is a huge opportunity to access a massive and growing visitor base, many of whom are travelling from farther afield to visit Cheshire Oaks,” said Visit Chester & Cheshire’s Chief Executive, Chris Brown.

“This is a timely improvement to the quality of information facilities that will encourage visitors to stay longer, spend more and return more often to explore the vast range of Cheshire’s visitor opportunities, among them food and drink, accommodation, events, and gardens.”

Colin Wilding, General Manager of McArthur Glen Cheshire Oaks added: “This is a further milestone in the close relationship that has been established between MacArthur Glen and Visit Chester & Cheshire, one that will generate significant benefits for Cheshire Oaks and the wider visitor economy in Chester and Cheshire.”

The new visitor information centre is the latest in a series of major investments made by the NWDA to improve the provision of visitor information across Cheshire and the whole of the Northwest.

Nick Brooks-Sykes, Director of Tourism at the NWDA said: "Our aim is to have a modern network of well located visitor information centres across the whole of the Northwest. This investment in Cheshire Oaks Visitor Information Centre will ensure it is able to provide an excellent visitor experience as well as a top quality signposting service for Cheshire and the wider Northwest region."