National jewellery retailer ChloBo explode awareness thanks to a little help from their friends at Reckless New Media!
21st May 2012
... Comments

Emerging female entrepreneur, Chloe Moss was inspired to start her jewellery company ChloBo whilst travelling for 9 months, concluding in Bali.

ChloBo?? - If you’ve heard of the retailer already you would know of their irresistibly collectable jewellery, and if you haven’t heard of them – you will soon! Some of the world’s top and most attractive celebrities have been spotted sporting their ‘stacks’ from Kelly Rowland to Fearne Cotton, and from Cheryl Cole to Elle McPherson.  

Let’s rewind back. Once she returned from travelling aged 21, Chloe immediately got to work on her new company. Initially working from her kitchen table, and her friends being the first few customers.

However, it was inevitable that the business needed an online presence and eCommerce solution, so Chloe approached Reckless New Media, one of Chester’s top digital agencies, with a large portfolio of big brand fashion and jewellery clients to their name.

“Reckless have really worked hard to deliver exactly what we want and we have a great working relationship with them,” she says. Originally commissioned to redesign and implement a new e-commerce system, Reckless were quickly commissioned to continually optimise site conversion and increase site turnover. 

Callum Reckless, Managing Director of Reckless New Media said, “Our relationship with ChloBo is more of a partnership. We work with the team on a weekly basis, planning on-going activity and making suggestions regarding the site and how to deliver a better experience to the ChloBo customers. This site is 200% up on conversion from when we took on the project so we are all thrilled”.

On Thursday 31st May Reckless New Media will be hosting an invite-only free seminar for local businesses of Chester titled ‘Becoming a Digital Puppeteer - Achieving your goals online’. The event is backed by ChloBo, whom will also present on the day using their own success as a case study. Places are limited so please enquire with Reckless New Media asap.

The endorsements, the online presence and e-commerce site, and over 100 retailers stocking Chloe’s designs really is a winning package. Demonstrated by the company’s entry into Retail Jeweller ‘Jewellery Brand of the Year 2012’.

Chloe reflects on her story so far “The collections are a reflection from my travels, but also insight into my life. My jewellery is personal and each piece can be worn in so many ways to reflect that individual and the occasion. Jewellery to me is more than an accessory; it’s a form of personal expression in which to experiment with”.


For further press information contact Reckless New Media:

Managing Director - Callum Reckless
0845 33 00 890 -

Marketing Manager - Sean Meehan
0845 33 00 890 -

About the Author

Paul D

Member since: 10th July 2012

Chester word of mouth specialist, promotes and markets the best businesses in Chester. Passionately supporting local businesses, organisations and events.

Popular Categories